Dear SmartTix

Dear SmartTix,

After unsubscribing from your e-mail list, you sent me an e-mail about unsubscribing. I think you’ve missed the point here.

The e-mail checks to see if the unsubscribe action was made by error when, in actuality, the part where I got subscribed to your newsletters was the error. Maybe it was one of those sneaky pre-checked boxes or something. I just wanted to buy some tickets, not have a pen pal relationship with you.

Like many others, I try to keep my inbox clean of unwanted uselessness. With the exception of Merrian-Websters Word of the Day service, no useless e-mails are welcome.

I suggest that you can improve your service by not sending an unsubscribe confirmation. Obviously, people unsubscribe cause they don’t want any more e-mails, so another e-mail is the antithesis of the goal here.

Smart is in your business name, try to live up to that.

Sincerely,
Rachel L. Arbeit

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Published in: on June 8, 2010 at 7:35 pm  Leave a Comment  

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